Business strategy - Cambridge
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What can we tell about the future of automobiles and the industries that make them by examining their past? Wormald and Rennick trace the history of powered land transport, the rise and fall of the railways, the spectacular rise of the automobile, and what might come next. Delving into the mighty and complex automotive industry, following the growth of the markets and production, this book illustrates the globalization of vehicle manufacturers and component suppliers, giving form to the development of the industry's business model. A key factor in an auto-industry's successes and failures is the often-difficult relationship it has with government, which varies in nature from country to country. As an illustrative case, Wormald and Rennick present and analyse the entire lifecycle of Australia's automotive history – including its birth, growth, functioning and death - and its shifting relationship with the government that supported it.