Business strategy - Cambridge

For more books and school booklists, please visit BEBooks

ISBN/Title

Higher Education books published by Cambridge

           

Please buy the books online via secure PayPal payment or direct deposit (EFT). You can pay for your items via PayPal, even if you prefer not to open a PayPal account. To pay for your items with your credit card: When you are redirected to PayPal, look out for "Pay With Credit or Debit Card", which is at the bottom of the page, and click the button. No need to Log In at all. Note: Our price includes GST.

* Discount is up to 10% (available at checkout). Shipping and handling charge is reduced for a bulk order.
* Maximum discount only available for orders over $100.

Format key:
AB - Audio cassette
AC - CD-Audio
BB - Hardback
BC - Paperback / softback
BD - Loose-leaf
BF - Pamphlet
BZ - Other book format
DA - Digital
DB - CD-ROM
DD - DVD
PA - Miscellaneous print
PD - Cards
VA - Video
WW - Mixed media product
WX - Multiple copy pack
XZ - Other point of sale
ZD - Toy
Title: National Policy, Global Giants
ISBN: 9781108486064
Format: BB
Authors: John Wormald Kim Rennick
Pub. Date: 20200102
Publisher: Cambridge University Press
Availability: Available
RRP: $63.95
Discount up to: 10%
Click Buy Now to find discount. Contact us for more discount for bulk orders*.


What can we tell about the future of automobiles and the industries that make them by examining their past? Wormald and Rennick trace the history of powered land transport, the rise and fall of the railways, the spectacular rise of the automobile, and what might come next. Delving into the mighty and complex automotive industry, following the growth of the markets and production, this book illustrates the globalization of vehicle manufacturers and component suppliers, giving form to the development of the industry's business model. A key factor in an auto-industry's successes and failures is the often-difficult relationship it has with government, which varies in nature from country to country. As an illustrative case, Wormald and Rennick  present and analyse the entire lifecycle of Australia's automotive history – including its birth, growth, functioning and death - and its shifting relationship with the government that supported it.