Pious Fashion | Better Education Books

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ISBN/Title
Title: Pious Fashion
ISBN: 9780674976160
Format: BB

Authors: Elizabeth Bucar
Pub. Date: 20170904
Publisher: Wiley University
RRP: $49.95
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For many Westerners, the Islamic veil is the ultimate sign of women's oppression. But Liz Bucar's take on clothing worn by Muslim women is a far cry from this older feminist attitude toward veiling. She argues that modest clothing represents much more than social control or religious orthodoxy. Today, headscarves are styled to frame the head and face in interesting ways, while colors and textures express individual tastes and challenge aesthetic preconceptions. Brand-name clothing and accessories serve as conveyances of social distinction and are part of a multimillion-dollar ready-to-wear industry. Even mainstream international chains are offering lines especially for hijabis. More than just a veil, this is pious fashion from head to toe, which engages with a range of aesthetic values related to moral authority, consumption, and selfhood.

Writing in an appealing style based on first-hand accounts, Bucar invites readers to join her in three Muslim-majority nations as she surveys how women approach the question "What to wear?" By looking at fashion trends in the bustling cities of Tehran, Yogyakarta, and Istanbul-and at the many ways clerics, designers, politicians, and bloggers try to influence Muslim women's choices-she concludes that pious fashion depends to a large extent on local aesthetic and moral values, rather than the dictates of religious doctrine.

Pious Fashion defines modesty in Islamic dress as an ever-changing social practice among Muslim women who-much like non-Muslim women-create from a range of available clothing items and accessories styles they think will look both appropriate and attractive.


Title: Pious Fashion
ISBN: 9780674241602
Format: BC

Authors: Elizabeth Bucar
Pub. Date: 20190813
Publisher: Wiley University
RRP: $34.95
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In stock

Who says you can't be pious and fashionable? Throughout the Muslim world, women have found creative ways of expressing their personality through the way they dress. Headscarves can be modest or bold, while brand-name clothing and accessories are part of a multimillion-dollar ready-to-wear industry that caters to pious fashion from head to toe. In this lively snapshot, Elizabeth Bucar takes us to Iran, Turkey, and Indonesia and finds a dynamic world of fashion, faith, and style.

?Brings out both the sensuality and pleasure of sartorial experimentation.?
?Times Literary Supplement

?I defy anyone not to be beguiled by [Bucar's] generous-hearted yet penetrating observation of pious fashion in Indonesia, Turkey and Iran? Bucar uses interviews with consumers, designers, retailers and journalists?to examine the presumptions that modest dressing can't be fashionable, and fashion can't be faithful.?
?Times Higher Education

?Bucar disabuses readers of any preconceived ideas that women who adhere to an aesthetic of modesty are unfashionable or frumpy.?
?Robin Givhan, Washington Post

?A smart, eye-opening guide to the creative sartorial practices of young Muslim women? Bucar's lively narrative illuminates fashion choices, moral aspirations, and social struggles that will unsettle those who prefer to stereotype than inform themselves about women's everyday lives in the fast-changing, diverse societies that constitute the Muslim world.?
?Lila Abu-Lughod, author of Do Muslim Women Need Saving?


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