Fashion Forecasting | Better Education Books

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ISBN/Title
Title: Fashion Forecasting
ISBN: 9781405140041
Format: BC

Authors: Kathryn McKelvey Janine Munslow
Pub. Date: 20080926
Publisher: Wiley University
RRP: $61.95
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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.


Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.


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